Analytics & Insights

Deep-dive metrics, trends, and business intelligence.

Jan 1 – Jan 31

💡 AI Insight — Peak orders detected between 7-9 PM on weekends

Consider running "Weekend Dinner Deals" campaign to boost off-peak hours. Predicted impact: +22% revenue.

Total Revenue

Live

$284,320

vs $241,180 last period

+17.9% Target: $300k
Progress to target94.7%

Orders

12,847

AOV

$22.13

Customers

4,302

Profit

$68.2K

Live Metrics

Real-time platform activity

Live

Active Orders

24

+8

Riders Online

18 / 42

43%

Users Online

142

+12

Open Restaurants

32 / 42

76%

Orders

12,847

17.6% vs last month

Revenue

$284K

17.9% vs last month

Customers

38.4K

12.6% vs last month

Avg Delivery

22 min

2 min faster

Revenue Performance

+17.9%

Total revenue trend with orders overlay

Revenue
Orders
Previous Period
Comparison:
New

4,302

New Customers

+22.4%this month
Returning

28,140

Repeat Customers

+8.6%retention
VIP

1,247

VIP Members

+12new upgrades
Churn

4.2%

Churn Rate

-0.8%improvement

Order Sources

Traffic by channel

Mobile App
7,45058%
Website
3,59728%
Phone Call
1,28510%
Walk-in
5154%

Conversion Funnel

User journey from visit to purchase

+4.2%
1

Website / App Visits

Unique users landed

248,420

100%

2

Menu Views

Browsed at least 1 restaurant

218,610

88.0%

3

Cart Added

Added at least 1 item

154,020

62.0%

4

Checkout Started

Reached payment page

79,490

32.0%

5

Order Completed

Successful conversion

39,745

16.0%

Top Restaurants

Highest revenue this period

All →

Top Menu Items

Bestsellers

All →

Top Cities

By order volume

Order Heatmap by Day & Hour

Discover peak ordering times

Low
High

Category Performance

Revenue distribution across food categories

Delivery Performance

Avg delivery time & on-time % (weekly)

Customer Cohort Analysis

Retention % by signup month

Cohort
Cohort Size M0 M1 M2 M3 M4 M5 M6

Payment Methods

Card
64%
Wallet
22%
Apple/Google Pay
10%
Cash
4%

Device Breakdown

iOS
42%
Android
38%
Desktop
16%
Tablet
4%

Platform Health

Healthy
Server Uptime99.98%
Order Success Rate97.3%
Payment Success99.1%
Customer Satisfaction94.6%
API Response Time142ms